Clients reach out to you for a variety of reasons: to get help managing their money, to save for retirement, to figure out how to pay for their children’s education, and more. But as a financial advisor, it can be difficult to stand out from the competition and attract new clients.
Nowadays, people go online to research before making any big purchase, including choosing a financial advisor. If you want to attract new clients, you need to utilize online marketing strategies.
Here are six top-rated marketing strategies for financial advisors:
1. Create a Website with Strong Online Presence
Your website is your online home base. It’s where potential and current clients will go to learn more about you and your services. If your website isn’t well-designed or doesn’t contain accurate information, you could be losing potential business.
Make sure your website is easy to navigate, has a modern design, and features high-quality content. You should also make sure it’s optimized for search engines so that potential clients find it.
2. Use Social Media
More and more people are using social media to get information and make decisions. In fact, statistics found that 295 million in the United States used social media in 2021. This means that if you’re not using social media as part of your marketing strategy, you’re missing out on a huge chunk of potential clients.
There are different social media platforms to choose from, but the most popular ones for financial advisors are LinkedIn and Facebook. LinkedIn is great for connecting with other professionals, and Facebook is great for reaching many people.
To use social media effectively, you need to create engaging content that will capture people’s attention. You can share blog posts, infographics, images, and more. Be sure to respond to comments and questions from potential clients.
3. Customer Outreach
One of the best ways to attract new clients is by reaching out to them directly. You can do this by email, phone, or even in person.
When you reach out to potential clients, be sure to let them know what services you offer and how you can help them meet their financial goals. You should also provide information about your rates and how to schedule an appointment.
If you’re not comfortable reaching out to potential clients yourself, you can hire a marketing company to do it for you. But be sure to research any agency before hiring them.
4. Digital Storytelling
Digital storytelling is a great way to connect with potential clients and build trust. When you tell your story, you let people know who you are, what you stand for, and why you’re passionate about helping people achieve their financial goals.
Your story can be in the form of a blog post, video, or infographic. Be sure to keep it short and concise, relevant to your target audience. If you’re not familiar with blogging, look for a reputable and affordable WordPress SEO agency. WordPress is one of the most popular website builders these days, and it’s SEO friendly.
5. Use Paid Advertising
Paid advertising is another effective way to attract new clients. There are many different types of paid advertising, including search engine optimization (SEO), pay-per-click (PPC), and social media advertising.
When you use paid advertising, be sure to target your audience carefully. You want to make sure the ads are relevant to the people who are most likely to become clients. If you have heard of Shopify and you’re in the market of e-commerce, it would make sense to start a PPC ad campaign on Facebook targeting those who have recently visited Shopify-related pages on the web.
Talk to Shopify SEO experts if you want to learn more about this type of advertising.
6. Participate in Online Forums
Another excellent way to reach potential clients is by participating in online forums. There are many different forums where people discuss financial topics, and this is a great place to share your expertise.
When participating in online forums, be sure to provide valuable information and not just self-promotional content. Also, make sure you’re contributing to the conversation and not just posting links or spamming people. This will help you build trust with potential clients.
How Experts Can Help You with Your Success
When you’re looking for success in the industry, some experts can help you achieve it. You need to have an effective marketing strategy as well as a team of professionals who will work with you to provide services that attract and convert leads into long-term happy customers.
You need experts to provide digital marketing solutions, including website design, SEO, social media marketing, and email marketing. Make sure to go with an experienced company that has worked in a similar field like yours in the past. Visit Figment Agency’s financial services SEO to know how it works.